In my critique of Nicholas Carr's "IT Doesn't Matter," I made mention of choosing whether or not IT is strategic for an organization. In a sense, this choice is between strategic IT and operational IT. Strategic IT is the use of information technology to play a vital role in an organization's business plan by creating opportunities, interacting with customers and vendors, and improving efficiency. Operational IT is the use of information technology to support the functioning of the business with such things as accounting software, email systems, and electronic file storage. In a small organization that uses IT as an operational tool, there will be times that new IT capabilities need to be implemented to stay in the game. For example, just about every business has at least a basic website with information about the company, how to contact them, and the products or services they offer. For some of those organizations with an operational IT approach, they talked to people they know are IT savvy to find out what they needed to do and how to get it done as quickly and cheaply as possible. What about the others who use IT in an operational capacity but know they want to have a website that is more than just an electronic brochure? How do they go about a project like that where that type of IT expertise is needed but is not in-house?