One of my blog's visitors asked me some questions about technology accelerators as described in Good to Great, and she said it would be ok if I posted the response here as well.

If technology cannot make or break a company's level of greatness, but only serves as an accelerator of greatness or demise already in progress, then why did everyone fall in love with technology for technology's sake during the 1990s?

There are three main reasons in my opinion, and some companies might have more than one of them.