After reading Jeff Howe's book on crowdsourcing, I was driven to look hard for a new project to get started. Combining Tribes, Here Comes Everybody, and Crowdsourcing, my creative urges were working full time thinking of potential applications for all of these concepts. After debating various possibilities, I finally stumbled upon one that I felt would be something enjoyable as well as empowering. The idea was to create an entire setting for a non-electronic role-playing game complete with history, geography, people, places, and things. There was even a domain ready for me to use create this using the community aka the crowd aka the swarm: bySwarm.com.